One Project

Creative Direction

This project is unfortunately secret and I can only share a rough blurb of the final show I directed: to this exhibition were invited 60 among the top managers of the VW group and the enormous challenge was to find a way to have these car lovers not to jump straight away on the "car" presented. With the help of Melanie Köcheler and Michele Conti, I ideated and directed a mixed reality presentation and an interactive audio experience where we used our bespoke AI to guide the audience through the space and help them discover the projects in its details. ...and it worked!

This project was done at the Future Centre Europe and we collaborated with Sound Anything and Neeeu.​

© 2021 by Cristina Tarquini