50th Anniversary Nike

An immersive and interactive takeover of Nike House of Innovation PAR/022 to celebrate Nike's 50th anniversary. An exploration of 50 years of innovations via a robotic assistant to discover stories from the Department of Nike Archive. This bespoke set up allows visitors to uncover the heritage of each item, via a touch screen and intuitive UX, using the robot to fetch your chosen item.
Extra ‘behind the design’ storytelling for our key seasonal products – Peg 39, Waffle One and the Circa ’72 Windrunner  - showcases AR 3D models, archive sketches, samples, photography recreated from original archive items.