Nike Air Force 1 x Dance

@ Nike House of Innovation PAR/002

For our latest Nike campaign Dance x Air Force 1 we created an ONLY @HOI Paris moment for our visitors as we created 4 bespoke generative visuals based on 4 dance styles: breaking, new style, waacking and dancehall.

We collaborated with artist NSDOS who augments his dance sessions with a bespoke motion sensor that tracks his moves, generating the 4 bespoke visuals in real time. Depending on the dynamism of the dance moves, images are constructed and deconstructed, movement is reinterpreted. 

The 4 designs are applied on AF1 with a technique called hydro dipping that creates unique pairs each time. As a cherry on top, we created HOI specific laces and tongue tags, as well as a colourful NBY selection of embellishment items to top the customisation.

Our visitors also got to see NSDOS performing live in the arena, showcasing how the visuals were created, as well as blasting his awesome music to accompany his moves.