Home Of Football Nike

For the Euro2024 (UEFA) I collaborated with Sunst Studio to create an immersive motion tracked, game experience for the launch of Nike's Mad Brilliance pack. 

Continuing the Mercurial cage from Paris, we created 3 bespoke, new games ​where users could test their skills: Speed, Touch and Precision.

The gamified approached, enhanced by a leaderboard reset every week, created a unique experience that challenged and entertained visitors.

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This project won the prestigious Bronze Nagel for Best Interactive Retail Experience at the Art Directors Club Germany 2025